Power Trading and Direct Marketing – Your Partner for a Sustainable Energy Future

Using Germany as an example, we show you how the Dirkshof team uses direct marketing for wind farm projects:

Direct marketing is a key component of the energy transition in Germany– and we at Dirkshof are right in the middle of it. As an experienced developer and operator of wind energy systems, we don’t just handle the planning and construction – we also ensure the economically optimized operation of your plant. A central part of this is professional power trading through direct marketing in accordance with the German Renewable Energy Act (EEG).

Das Umspannwerk eines Windparks, bei Sonnenschein an einer Straße. Im Hintergrund ein Windrad.

What is Direct Marketing?

In direct marketing, the electricity generated is no longer compensated at a fixed rate under the EEG (German renewable energy law), but actively sold on the electricity market – for example, on the EEX power exchange or through bilateral contracts with energy providers. This marketing is carried out through a so-called direct marketer, with whom the operator signs a contract. In addition, operators receive a sliding market premium to compensate for the difference from the former EEG feed-in remuneration.

Your Advantages with Dirkshof

We support our clients throughout the entire direct marketing process – from selecting a suitable direct marketer and negotiating contracts to ongoing operations, including:

  • Market analysis and price forecasts to assess revenue potential
  • Technical integration (e.g., remote control compliance as per § 10 EEG)
  • Coordination with grid operators for smooth feed-in
  • Monitoring and reporting to optimize yield
  • Personal support for billing or market behavior inquiries

Our expertise makes it possible for small and medium-sized operators to benefit from the opportunities of the power market – reliably, transparently, and efficiently.

Future-Proof and Sustainable

Direct marketing creates economic incentives for grid-friendly and market-oriented feed-in of renewable energy. At the same time, it promotes a more active role in the energy transition – through greater responsibility and freedom of action for plant operators. Together with our partners, we develop innovative marketing strategies and rely on digitalization to actively shape the energy supply of the future.